I once read somewhere that all an entrepreneur needs is a great idea and a business card to succeed and that seems to still ring true today. But, you can’t just have a plain-old business card. A bad business card is worse than having no business card at all. A great business card can be priceless if it brings you contacts and business you wouldn’t have gotten otherwise. So is your business card bad or good? Check out this quick list of good traits of business cards to decide.

Make good use of the front and the back. For whatever reason, when people get a business card or postcard, they turn it over to check out the back. I guess people just want to make sure they’re not missing out on something. Take advantage of this habit and put something useful on the back. If not your slogan, then maybe a six-month calendar or local emergency numbers. The latter will give people a reason to keep your card when they otherwise wouldn’t.

PICS was established in 1967 and is now combined with ID Superstore online business, www.idsuperstore.com

Privately owned by Ruth Simonyi-Gindele since 1996, PICS/IDSuperstore is a company that continues to offer a wide range of products, services and technical support.

IDSuperstore combines the convenience of 24/7 online ordering, full personal service and technical acumen to ensure PICS offers the best value to all clients. PICS/IDSuperstore’s first major project was to execute a large scale photo identification project to issue photo id cards which were used as secure bus passes for 80,000 senior citizens. Since successfully completing that id card project, PICS/IDSuperstore has continued pursuing small and large scale badging and identification projects for institutions and companies. PICS SmartCard/
IDSuperstore is now recognized as a system integration expert in the fields of electronic identification, biometrics, id card printer technology, embedded and printed plastics, secure materials and system design.

PICS SmartCard/IDSuperstore specialize in creating plastic cards that are made of versatile and secure materials for identification and labeling that resists counterfeiting and tampering. Thanks to a successful track record and sustained growth, ID Superstore is now a leading online retailer of security and identification products and solutions through www.idsuperstore.com site.

IDSuperstore/PICS SmartCard Inc. also offers complete systems, in-house service technicians and software/hardware support, large scale ID project design experience and excellent product knowledge from staff. For products, services and other information, visit www.idsuperstore.com